Final countdown to the 2019 INDOFOOD IRONMAN 70.3 Bintan

Some of Asia’s best amateur long-distance triathletes will line up on Lagoi Bay beach in Bintan this Sunday, 25 August, with the aim of securing a slot to the 2020 IRONMAN 70.3 World Championships in Taupo, New Zealand.

The Indonesian edition  of the world-class 2019 IRONMAN series will bring over 2000 visitors from 58 nationalities to the island of Bintan, with athletes traveling from 39 countries. Supported by the Indonesia Ministry of Tourism, the event will welcome a record number of international visitors, representing 87% of the participants, versus 82% in 2017 and 86% in 2018.

Not all participants are competing to secure one of the 60 World Championship qualification slots. A large number of them, including the 26% of first timers, will simply aim to complete the grueling 1.9km swim, 90km bike and 21.1km run within the cut-off time of 8 hours 30 minutes.

The race will start at 6am on Sunday as the sun rises over the white sand beach of Plaza Lagoi, the centrepiece of the Lagoi Bay tourism development in Bintan Resorts. The new wave of amateur elite males and females will start first as a group.

Among the race favourites in the female field are Singaporean Choo Ling Er, a three-time Asia Pacific age group champion and Singapore’s IRONMAN record holder, and Australian Jac Crofton who qualified for the IRONMAN World Championship this year for the fourth time. In the male field, battling for the win will be Kiwi’s Brandon Vesty, ex-professional cyclist, and James Shapcott, who holds a personal best of 4 hours 10 minutes over the distance.

Race organiser MetaSport, determined to make the award-winning event even better, has made a few adjustments to further enhance the participants experience. One main change is the rolling swim start, which consists of flagging off the athletes in groups of four every six seconds, replacing the previous mass start. The second enhancement aims to make the run course cooler owing to the presence of refreshing rain showers at regular intervals throughout the course.

Local and international children will have the opportunity to be part of the action by joining the 1.5km IRONKIDS run on Saturday afternoon. “We involve kids as young as possible in the events we organise, to encourage a healthy lifestyle and a sense of achievement”, says MetaSport’s CEO, Nathalie Marquet. This message is emphasised by title sponsor Indofood, returning for the fourth consecutive year. Indofood endorses sport as a means to promote health and fitness, in addition to a balanced diet.

Participants and spectators can look forward to receiving Indomie, Indomilk and Club Water products, the participating brands of the Indofood group, throughout the weekend. Club Water will be served at the drink stations on the course ensuring athletes stay well-hydrated.

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The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN® 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit

About MetaSport

MetaSport is a leading sport management company in Asia staging some of the largest and most established triathlon and cycling events in Singapore and Indonesia, among which MetaSprint Series Singapore, Tour de Bintan UCI Gran Fondo World Series, City60 Bike-Run Challenge, Bintan Triathlon and CSC Run by the Bay.

MetaSport also provides expert coaching to individuals and groups of all levels, from absolute beginners to high performance athletes.  More at:

About Indofood

PT Indofood CBP Sukses Makmur Tbk (“ICBP” or the “Company”) is an established and one of the market leading players in the consumer branded products sector. We are engaged in diverse business categories, including noodles, dairy, snack foods, food seasonings, nutrition and special foods, and beverages. In addition, ICBP also operates a packaging business, producing both flexible and corrugated packaging to support our main businesses.

We provide everyday solutions for consumers of all ages across market segments, with around 40 leading product brands. Many of these brands enjoy significant market positions in Indonesia, backed by decades of trust and loyalty from millions of consumers.

Majority of our products are available across the archipelago. Supported by our parent company’s extensive distribution network, we are able to meet the market demands in a timely and efficiently manner.

Our business operations are supported by more than 50 plants are located in key areas across Indonesia. This enables us to be closer to market demand and ensure product freshness.

Besides Indonesia, ICBP products are also present in more than 60 countries around the world.



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